Comparing and contrasting Booker T. Washington's 'Up from Slavery' Essay

Comparing and contrasting Booker T. Washington's 'Up from Slavery' story and W.E.B. Du Bois 'The Souls of Black Folk' story - Essay Example Both men wrote extensively, and often from very different viewpoints, regarding the position of the black man in the post-Civil War American society, having a profound impact upon how these individuals were perceived by the greater American public and playing large roles in both establishing educational facilities for black children and in organizing advocacy groups for the black people. As can be seen in his autobiography, Up From Slavery, Washington felt that the best way to help the black man was to train him in ‘industrial’ type jobs while Du Bois, as can be seen in â€Å"Of the Training of Black Men† in The Souls of Black Folk, felt that the black man could best benefit from the same type of classical education deemed important for white men. Writing his autobiography in 1901, Washington details his rise from the ranks of slavery to the position of a degreed professor even as he highlights the various reasons why he feels an industrial education is the correct course of action for the majority of black men and women. Writing in an easy, flowing style, Washington works to present himself as clearly as possible, making it easy to understand the major events of his life as well as to see where the founding principles of his ideas came from. The concept of including technical education in with ‘book learning’ as he founded Tuskegee was one borrowed from Washington’s early educational experiences at the Hampton school, where students were encouraged to increase their academic knowledge while retaining a connection to their rural heritage. It was believed that by doing so, the students would be encouraged to re-invest their education into the communities from which they came, thereby helping to elevate the situation of the entire race. â€Å"We wanted to give them such a practical knowledge of some one industry, together

Equity and trusts assignment (law) Essay Example | Topics and Well Written Essays - 3000 words

Equity and trusts assignment (law) - Essay Example Sadhia owns 1,000 shares in Yorkshire Water and owns and runs a retail clothes shop. She also owns a number of freehold commercial properties in Bradford and London, in addition to a cottage in Devon and a cottage in Scotland. Sadhia is admitted to hospital shortly before the anticipated birth of the baby because her symptoms of infection were widespread and she needed constant medical care; she was advised by her consultant that she only has a few weeks to live. She calls her brother and her eldest children Irfan and Safeena to a family meeting in the hospital at which she says she wishes them both to take over the retail shop and run it together. Sadhia also says that Irfan is to have her recently acquired Audi estate car. 6. I give to my husband the balance standing to the credit of my Barclays bank account for his sole use and what is left or that he no longer needs shall be held on trust for the children in equal shares. 9.I give to my trustees my collection of original Indian prints upon trust for sale and I direct that they should allow any member of my family to choose one of the paintings before the collection is sold. In order to be able to advise the parties with regard to the dispositions in the will and the trust deed it is necessary to consider which of the bequests can be regarded as valid and which might fail due to having not been properly constituted. In an express trust the person making the bequest must adhere to certain formalities in order for the will and the trust document to be regarded as valid. In relation to determining the validity of the will an the trust deed the court will need to consider whether the requirement of the three certainties has been satisfied. One of the first considerations that will be made by the court will be in respect of the capacity of the person making the will. This is governed by the Family Law

Effects of Activities of Fluorides and Salivary Amylase

Effects of Activities of Fluorides and Salivary Amylase Ever since 1919, effects of activities of fluorides and salivary amylase have been reported. Nonetheless, research on effects of salivary amylase and fluorides activities are limited. Investigation carried out by several researchers on salivary amylase about splitting properties of starch to dental caries development showed mixed results. While other studies implied a correlation between dental caries and high activities of salivary amylase, some research on the same topic showed negative correlation. At the same time, other studies showed no correlation at all (Vergona, 1993). Salivary amylase aids in metabolism and colonization of streptococcus that lead to dental plague and dental caries formation. It acts as a receptor on which microorganism sticks to tooth surfaces. Moreover it has capabilities of binding to surfaces of bacteria and hydrolyses starch to produce products that are altered to form acids. In in vivo and in vitro studies, it is indicated that sodium fluoride inhibits salivary amylase enzyme when the concentration of fluoride is more than 5 x 10-2 M (BioSciences Information Service of Biological Abstracts, 1978). This means that salivary amylase of human being is not impinged on when fluoride concentration is below 5 x 10-2 M. In vivo study showed that when a rat drinks water that has 25 or 50 ppm of fluorides for a period of four weeks, there is stimulation of salivary amylase secretion and flow rate in parotid glands (Afonsky, 1961). Influence of human salivary glands by fluoride is done by use of sodium fluoride solution (NaF) in in vitro experiment. In this experiment, participants are allowed to fast overnight and wash their mouth with water that is distilled before chewing parafilm at around 9 a.m. Saliva is then produced within the next two minutes after water rinsing for a period of ten minutes and centrifuged at 12500 x g in a centrifuge known as Sorvall RC2-B. At this point the saliva ph level is measured (Kettering Laboratory, 1963). The data produced from preliminary analysis of this study do not show any important difference between sexes on activities of salivary amylase. Varying the concentration of NaF ranging (sodium flouride) between 0 and 500 mM do not cause major differences in activities of salivary amylase. When NaF concentration is at 100 mM, the activity of salivary amylase is more than 100%. But when the concentration of NaF is at 500mM, the activity of salivary amylase becomes 92.8%. Because of intraoral activity of salivary amylase, it is considered as very important for oral health. Salivary gland produces this enzyme and is found at a low concentration in parotid gland. It is protein in nature and in molecular terms, it has a 62-67 kDa weight. Amylase enzyme digests polysaccharides through hydrolysis of glycogen, 4 glucosidic starch linkages and other polysaccharides (Rajesndran, 2009). An assay enzyme is made by a mixture that has 3ml of 0.2% of solution of starch, 3% of 0.1M solution of Tris buffer which has a ph of 7.0 and 0.1M solution of saliva extract that is diluted. The assay mixture is warmed at a temperature of 37 degrees Celsius for a period of one hour. Towards the end period of experiment, aliquot solution having 1.0 M is pipetted in a test tube that has a 1.0 N solution of Nelson_Somogyi. This mixture is then heated in hot water for a period not less than ten minutes. 1.0M solution of NaF solution is added to this mixture after cooling down. The resultant solution is suitably diluted and read in a spectrophotometer on 520nm mark. In a latest research, it was shown that a decoction of tea that has high fluoride concentration exhibits no amylase inhibition. Moreover, no enzyme activity is observed on addition of more concentration of NaF (Seifert, 1986). Ph variation of incubation medium caused the NaF inhibition effect. In this experiment, after incubation period of one hour, it is impossible to sense variations that are more than 0.01 ph unit. Making a comparison between the joint results gained from the experiment with water and the one that was gotten from rinsing with a solution of 0.05% NaF shows that the difference becomes significantly significant. There is a possibility that huge individual variation gotten from every group is likely to influence analysis. The final results gotten for activity of amylase in in vivo experiment were succumbed to test of Kolmogorov-Smirnov (p Even though the alpha-amylase shows to be remarkably stable on high ph levels, it is quite possible that detected decrease in enzyme activity levels when it was treated with 100 mM and 500nM NaF solution respectively is caused by increase in ph by the fluoride actions. The stability and activity of human salivary amylase is relied on aluminium and sodium ions that are present. Just like disulfide linkages, aluminium specifically forms cross-links of molecules with the protein of the enzyme. A number of enzymes that need aluminium for activity are slowed down by fluoride. The mechanism used in inhibition seem to be through fluoride that induced aluminium removal as it was suggested in a previous research that used amylase which was obtained from mung bean seedlings (Thimann, 1944). Another study that has been carried out in Mexico by Alarcon-Herrera et al indicates that spontaneous fractures of bones in adults frequently show decreased tensile strength in bones were proportionally higher at 6ppm F concentration in water than at any other concentration level of F(Tmh, 2006). However, dental fluorosis that increases with increased F concentration in water correlates with incidences of bone fractures in both adults as well as children (King Reiss, 2001). Conclusion This study has shown that the effects of NaF concentration on human salivary amylase activities are shown in in vivo and in vitro experiments. In vitro experiment showed that no statistically considerable difference is observed in the activity of amylase after incubation period of one hour using a fluoride solution that is concentrated to 550mM. With in vivo experiment, the effect of 0.05% solution of sodium fluoride is examined on human salivary amylase that was gathered at different intervals after rinsing the mouth of the participants. For a second time, no statistically considerable difference is examined in the activity of amylase in all the examined samples.

Essay --

Executive Summary Air Asia, is the market leader of low cost carriers in Asia, indicate on the excellent record of bringing for innovative concept into the business. Air Asia is a low cost carrier that keeps position in the world’s records. Strategic management has played a rouge role in successfully of many business institutions in the world of many airlines including Air Asia. There are many parts in this report such as company background, SWOT analysis, target market, monitoring and evaluation, marketing mix, and budget. So as to make more profit for Air Asia, a marketing strategy has been planned to have a better growth throughout this marketing action plan in the near future. Lists of Table and Content Figures/ Tables Pages Figure 1: Competitive of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Figure 2: The Strategy Clock of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......10 Figure 3: Product Life Cycle of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...12 Table 1: Product and Services of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Table 2: Competitors of Airasia.................................................................................................7 Table 3: Strength and Weaknesses of Competitors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........8 Table 4: SWOT Analysis of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.........9 Table 5: Marketing Action Plan of Airasia...............................................................................14 Table 6: Budget of â€Å"You fly I fly† of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15 Table of Contents Page Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦1 List of Figures and Tables†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.........2 Table of Contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... ... low-income and medium-income group because of them do not have so much money to buy an expensive ticket to travel, so that Air Asia promote this plan to let more people can have a chance and go travel with this promotion plan. There are some alternative plans for the marketing action plan such as game plan. Air Asia provides constituency good serving to places they want or need to go to as well as at an equitable and forecast price. As well as the price is obviously a significant element driving the marketplace, it is definitely not the only one. It will not be our aim though we may occasionally lowest price on the market competitors. Nor will we look for to be the highest priced, either a reasonable fare basis, perspicuity, and equitable linked with good service and greater expediency than furnished elsewhere, be going to be our guiding principles (Svala, 2013).

An analysis of the Government’s media strategies Essay

The Government is extremely concerned over the relationship between teenagers and drugs and, thinking of a way to reduce the number of dangerous accidents and deaths, have distributed booklets, leaflets, posters, television advertisements and even a web page to try and educate teenagers today about the risks involved when taking drugs. What these various sources of media have been doing is informing and helping the teenage society with the dangers that can take place when we come into contact with drugs. The Government’s ‘Talk To Frank’s’ scheme must be analysed in its effectiveness and whether teenagers have been confiding in Frank or if it is just a corporate initiative set up by men in suits so they do not lose their job. Two different sources of drug information, ‘The Score’ and ‘Drugs: The Facts’ need to be analysed and compared to see whether they will actually have any effect on teenagers today. So why has the Government invested so much money, time and effort on ‘Talk To Frank’? They must want results in return for all their hard work. What every Government promises is a better future and what makes a better future? Less drug addicts and drug-related crimes and more money that they can spend on beneficial public services. And what is the solution to get rid of all the future drug addicts: better drug awareness in youths. What sets ‘Talk To Frank’ apart from all the other drug awareness booklets and leaflets is its quality of writing and ability to communicate to the average teenager through colourful pictures and information that does not bore. It is factors similar these that can change a teenager’s mind concerning drugs in a second and stop them becoming addicted to drugs in the future. So what the Government is doing is both beneficial to teens and themselves because they are doing all they can do to get the point across to teens while at the same time, saving enough money when printing the booklets and leaflets. The economic cost of printing all these colourful leaflets is far cheaper than having to pay for all our mistakes in the future with rehab institutions and all the rehabilitation that follows. The target audience for Talk To Frank is teenagers, but why them? Why not young adults or pre-teen children? The reason that they have picked that specific group is because they are, apparently, at the perfect age. Not too old that the campaign is there too late or may have already tried drugs and not too young that they will not understand what half of it is giving reference to. Another very valid reason that teenagers are the targeted age group is because they are the biggest market consumers. They buy the most magazines, They have films made just for them and what do they do more than anything else? They watch TV of course and are susceptible to all the advertisements that play during the breaks. The Government cleverly spotted this decades ago and have since been doing all they can to get their products on the market. The teenage market cannot escape it, they thought, we will even bombard them with drug prevention leaflets at school. Fortunately for both them and teenagers alike, the Government’s tactic is working, but how? What self respecting teenager would wilfully choose to read a magazine warning them not to take drugs over the more entertainment-based ones. How does the Government manage to get their media products to so many children up and down the country? Quite simply, because they know what makes a teenage magazine sell. They then used all the desirable factors to produce something they hoped would encourage teenagers to say â€Å"no†. Their tactic worked. Of course, if every teenager in the country had read a ‘Talk To Frank’ product, they would be world famous. So why does not every teenager know what ‘Talk To Frank’s’ aim is? The reason is, and the Government knows this too, that you cannot put all teenagers into one category. There are polar opposites in the teenage world and if you appeal greatly to one kind, you are completely isolating the others. If they decided to use a certain type of language they could well be appealing to a certain teenager but might confuse another. This makes you wonder if ‘Talk To Frank’ is really the best solution and if there was the perfect piece of awareness out there, what would life be like? But in order to get the teenagers of Britain to read ‘Talk To Frank’, the front cover must be attractive and engaging enough for the teenager to actually pick it up. The background of one of the main drug information pieces is ‘The Score’. The front cover denotes a faded woolly jumper fabric, in a range of dark distorted colours. The main colour, purple, completely dominates the background. Purple connotes being lost or in a state of confusion. The background is connoting a drug trip and the fact that they have used purple is a way of saying that you are confused with the subject of drugs or you do not know who to turn to. Right in the centre there are the words, in very large bubble typography, ‘The Score’ with ‘Facts About Drugs’ written beneath this. The words are all written in white which connotes purity and clarity or maybe even an answer or solution. Around these words there are a series of sixteen small pictures drawn in a circle. Each of these represent a different drug, and this is where the use of generic features from teenage magazines has been introduced. We call this ‘tasters’, where the magazine is giving you a little look at what is going to be inside. Tasters are more commonly used in teenage magazines to give the target audience an idea of what is going to be on the inside of the magazine. It very cleverly wants the reader to read on without giving away everything on the front cover. The same idea has been used with ‘The Score’, because these pictures are giving you a little example of what they are going to be talking about within in the booklet. They do not tell you what drug each of the pictures represent, making you want to know what each of them represents so you read the booklet. They have used modern methods of attracting teenagers to the booklet. The phrase ‘The Score’ is old slang which means to get drugs but now it means to lay down the facts and get straight to the point. This is extremely clever because it is trying to appeal to both types of people, ones that know the old slang and the others, who know it as it is used today. Similarly, the first and most noticeable aspect of the front cover of ‘Drugs: The Facts’ is the background which is also purple, reminiscent of the ‘The Score’. So again, this connotes that there might be confusion about drugs and that this magazine is going to give you all the answers. The main title tells you from the beginning exactly what this booklet is going to be talking about. Exactly in the vein of ‘The Score’, the booklet has used generic features from teenage magazines to draw teenagers in and to get them to read this booklet. One of the tasters that is on the front cover of ‘Drugs: The Facts’ says ‘Problem Page’. A problem page is one of the main generic features of a teenage magazine; the fact that they are even considering the main generic features of a teenage magazine is showing how much they want them to read their booklet. They have used teenage slang to suggest that their booklet is laid back and relaxed, almost as if they have copied all the elements that made ‘The Score’ such a success. On the central layout of the front cover, there is an open eye. This could connote that this booklet is going to open you eyes to the problems regarding drugs and how to avoid them. Because their marketing campaign is so similar to ‘The Score’, it still is able to catch a teenager’s eye but at the same time comes across somewhat younger, to appeal more to the pre-teen market. Not all teenagers will be drawn in by the style that has been used, such as pictures resembling cartoons and slanting words, and this could cost ‘Drugs: The Facts’ when it comes to desirability. Of course, it would be pointless to judge whether the Government’s campaign had been working just by looking at the magazine’s cover so, in order to get a more detailed analysis, we have to look at the features inside. In ‘The Score’, there is a feature called ‘Dilemma’ and it is a completely typical generic feature of a teenage magazine, it also allows us to see what the Government thinks is a good way to entice teenagers to their booklet. ‘Dilemma’ is a prime example of what the Government thinks of teenagers. They are not going to use characters in a storyboard that are too out of place, otherwise they will not find it believable, ignore the message and turn to the next feature. What the storyboard focuses in on is a teenager called Steve who is preparing to go to a party. His mate offers him some speed so that he will learn to relax. Just to make sure they have not lost the teenagers so early on, they number the pictures. Of course, nothing bad can ever happen in a teenage magazine storyboard so Steve ends up rejecting his mate’s offer of speed and has a really great party! Everybody wins and the reader has learnt a valuable lesson. As odd as this may sound, it is far more effective at getting the message across than if Steve took the speed and ended up in hospital for the night because it leaves the user feeling positive. What happens when not-so positive features are used? The teenager might not understand the plot because it is so different from typical teenage magazines used today and, consequently, not take everything in? This is quite untrue and a similar feature used in ‘Drugs: The Facts’ has no title, no colourful storyboard and no cheesy 1960’s-style language. What the teenager does get, however is a hard-hitting real life story on the subject of one teenager’s encounter with lighter refills. At the top of the page, and the first feature that catches your eye is the text ‘My friend could have died†¦ ‘, with the continuation marks implying that you have to read the main text beneath it to understand the full picture. The main text is the teenager speaking in his own words, detailing his own experiences, not what the editor has put in place inside speech bubbles. The teenager is identified as Chris, fourteen, from Leeds, not Mr. Steve One-name. Chris goes on to say that he and some mates began to start sniffing lighter refills at the park, but when one of the gang fell to the floor and escaped death thanks to a passer by, they all stopped sniffing. What makes this so engaging is its subject matter, the fact that something bad happened to a real person, as if it could happen to the teenager reading. We know that the target audience is teenagers but we have not checked to see whether they are portrayed in the magazine appropriately. If we browse through both ‘The Score’ and ‘Drugs: The Facts’, it would be an unpleasant surprise if anyone thought that the way that they are portrayed is the normal way that teenagers dress, talk and behave. Lets say that a booklet has passed the first hurdle of being aesthetically pleasing to the teenager, can they possibly represent teenagers in a well enough manner to make them listen to what the booklet or leaflet has to say? In the majority of the cases it is another teenager speaking to them. Even if it is the editor of the magazine who is speaking on behalf of the characters, the clothes that the characters wear and their average lifestyle must reflect reality. No teenager wears faded down pastel coloured t-shirts tucked into beige khakis with a pair of large, brown boots to top it off. The Government must think that teenagers have the I. Q of a peanut if they are not able to take in large chunks of information and instead, have to be fed small bits that include a great number of slang words, most of which date back to when teenagers were not even alive. All of the work and effort that the ‘Talk to Frank’ campaign has done on both ‘The Score’ and ‘Drugs: The Facts’ would all be for nothing if it did not do what it is trying to achieve, which is to get teenagers to read their booklets. They want them to learn more on drugs, so that they are able to make their own decision when it comes to taking drugs. I believe that the front cover of ‘The Score’ is far better in its presentational devices and attracting a teenager’s attention than ‘Drugs: The Facts’. This is because of the tasters, as well as the rather interesting font, used on the front cover of ‘The Score’ that immediately get you interacting with the booklet from the word go. This use of immediate interaction makes the booklet considerably more appealing and so a larger majority of teenagers are going to pick it up and continue reading it. I think that the main problem with the ‘Drugs: The Facts’ booklet is that there is too much happening on such a small page and therefore is less appealing. I think they should have done something closer to ‘The Score’ where it is nice, plain and simple. On the other hand, the contents of ‘The Score’ can, at times, seem too simple to keep teenagers interested, they give you a few stories and a few problems and expect you to love it so much that you continue reading. All the Government would need to do is to combine some of the contents that are in ‘Drugs: The Facts’ such as the questionnaire that tells you what kind of person you are, and the various other quizzes with the method of presenting their information on drugs with the front cover of ‘The Score’ and they would have a far better booklet. Both booklets seem to miss the mark with what a teenager is looking for in a magazine. However, and this is generally the same with most other magazines similar to them, both manage to show the pressure that teenagers are under and all the possible factors that makes it worse. It clearly and repeatedly says that drugs are not a means of escape from all of this and at the ends of both booklets is the Talk To Frank help line which, and I quote, â€Å"offers free and confidential advice about any drugs issue, whether it’s info you’re after, advice or just a chat. You can also find out about the services available in your area. Lines are open 24 hours a day. † I wondered whether what it was stating was actually true, that they offer friendly advice. I talked to a friend who had phoned up the Talk To Frank help line a few months ago to try and find some answers. He told me that they offered advice, even to the questions that every parent dreads to hear. Does Frank really talk to Teenagers? Yes, and their help line is 0800 77 66 00.

Sales Department Issues

Business Practice Management Counselor 65 Black Street London 5560 29th November 2011, Business Equipment and Systems Managing Director 7560 Louis Park Ave S Birmingham 3658 Object: Suggestions about the Sales Department M. BESOR, As you asked me to, I have conducted a survey to your employees. So are the observations I have made: As you may have noticed, these last eighteen months have been poor in sales: your company has lost 10% of its turnover because of the Sales Department. As you already know, this department changed its sales manager which strongly affected the work of the team. Before that change, the last manager knew how to motivate her team: we need to motivate it again. In order to do so, you should follow some advices that made their proofs. First of all, you could re-organize the team: to see with all members of the sales team what are their expectations. I heard that some of them would like to leave the team: it may be a way to have new blood and new ideas in the team. Some of the employees would like to move to another product line: let them make a try of a few months, if their quota doesn’t improve then you may be able to send them back to their last job. Before making any move, you should send them to a training to motivate them. In that way they will see they are important to the company: you spend money on their training in order to have a better qualified team. Second of all, you need to have a cohesive team. It exists some way to have one: you should organize a seminar that involves every one. You should choose a theme for the seminar like the Olympics Games: a way to represent the international strategy of the company. You could extend the seminar to other departments of the company and let them compete against each other: Like this the sales team could act like a united team. Another way to improve the moral of the team would be to get free coffee. Coffee is really important in the work world, letting them have free coffee would bring a better environment: they may work harder. Obviously, any abuse should not be accepted. Always in order to change the work environment into a better place, you should bring people together based on their product sales. Not having a complete open-space for the sales team but only for those who work on selling the same product. Otherwise, in order to have a united team, you should propose a new calculation mode based on the product team. It means that as you have 3 different teams, they should have some kind of competition between each other: if a team has the best progression of the month then the people of the team will obtain 2% more on its individual commission. Finally, it exists a complementary way to motivate your team: to offer them a ‘thank you' gift when they are making a good job, individually or in group. That gift may be proposed under the form of a smartbox worth 60â‚ ¬. If you need any other information, do not hesitate to contact me. I really hope these few advices will help you to get better results in terms of benefits, environment and work. Looking forward to hearing from you, Yours sincerely, A. R.